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The Ancira Auto Group in San Antonio, Texas is seen by most as a dealership, a business enterprise.... Yet when you get to know the people that work there, you soon see that the 14 Ancira Auto Group dealerships are communities of people who are committed to their customers and believe in the products and services they provide. With so much happening online that involves consumer uploaded content and various social networks, the employees of the Ancira Auto Group wanted to create an open online community and social network for Ancira customers, employees, suppliers and people who work for our partners at Ford, Chevrolet, Chrysler, Dodge, Jeep, Nissan, Kia, Mercury, Pontiac, Buick, GMC, Smart, Volkswagen and our Recreational Vehicle (RV) manufacturers to share their experiences, collective wisdom, insights and information about how to better enjoy the ownership of the cars, trucks, SUVs and RVs that Ancira Auto Group dealerships sell and service...

Friday, July 2, 2010

Ford tops list for non-luxury brands in J.D. Power and Associates 2010 U.S. Initial Quality Study

Ford tops the list for non-luxury brand cars in the 2010 J.D. Power and Associates U.S. Initial Quality Study (IQS). Ford is now rated far above any other domestic or imported brand in the U. S.



Only the luxury brands -- Lexus, Mercedes Benz, Acura and Porsche -- scored higher among all brands.



This year, Ford moves into the top five for the first time since the inception of the study.



As a corporation, Ford Motor Company (including Volvo) has 12 models that rank within the top three in their respective segments in 2010—more than any other corporation, according to the press release issued by J.D. Power and Associates announcing its 2010 IQS award winners.



The J.D. Power and Associates Initial Quality Study has been conducted annually for the past 24 years. It serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership.



The study is used extensively by manufacturers worldwide to help them design and build better vehicles and by consumers to help them in their vehicle purchase decisions.



Initial quality has been shown over the years to be an excellent predictor of long-term vehicle durability, which directly impacts consumer purchase decisions. The study captures problems experienced by owners in two distinct categories—design related problems and defects and malfunctions.



This year, domestic auto brands, as a whole, have demonstrated higher initial quality than import brands for the first time, according to J.D. Power and Associates.



In particular, initial quality of Ford models has improved steadily for the past nine years, the press release stated.



“Naturally, we are very proud to be a Ford dealership and pleased with the results of this study. J.D. Power and Associates’ IQS substantiates the fact that the Ford cars and trucks available from Ancira Ford Mercury, in Floresville, TX, and Ancira Ford Mercury in Eagle Pass, TX are better built and of higher quality than any other non-luxury vehicles being sold today,” a spokesperson for Ancira Ford said today.



For more information and to read the entire press release, visit:



http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2010099
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